The Framework About
The Butterfly Mark

The Butterfly Mark

The Butterfly Mark was created by Positive Luxury in 2011 to help businesses assess how they are targetting material risks in their industry. The assessment includes the following type of impact: climate, waste, animal welfare, community involvement, and biodiversity.

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Sustainable Development Goals
Proof Point Level
Product Business

Standard Summary

  • Businesses are assessed against the Positive Luxury ESG+ Framework
  • Businesses should score at least 50% in each category (Environmental, Social, Governance, and Innovation)
  • Businesses are assessed every year
  • Paper audits
  • The full standard is not public

Additional Resources

More about the assessment

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