The Butterfly Mark
Communities

The Butterfly Mark

The Butterfly Mark was created by Positive Luxury in 2011 to help businesses assess how they are targetting material risks in their industry. The assessment includes the following type of impact: climate, waste, animal welfare, community involvement, and biodiversity.

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Proof Point Level
Product Business

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Access detailed evidence requirements and verification criteria for 125+ claims, aligned with UK, EU, and US compliance standards:

  • Have confidence in every claim
  • Stay ahead of evolving regulation
  • Build trust with your customer

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