5 rules for communicating impact in the new decade

Protect your brand from greenwashing and lead the market with transparency Find out how
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Stay home (and work on saving the planet)

Stay home (and work on saving the planet) – The Provenance team responds to Covid-19

“We are intimately interconnected with nature, whether we like it or not. If we don’t take care of nature, we can’t take care of ourselves.” – Inger Anderson, Director of the UN…

Upcoming webinar: ‘Clean’ beauty and beyond

69% of shoppers find it difficult to trust a brand’s claims about their own sustainability. – YouGov Affluent Perspective 2019 Global Study   In the past decade, many beauty brands have claimed…

Greenwashing and its rise: Why we’re worried

Greenwashing - Image credit: Photo by Brian Yurasits on Unsplash

“The danger of […]greenwashing is that businesses and people will feel they are doing the right thing whereas they might be exacerbating the problem and will almost certainly be avoiding the more…