Movement

Provenance is pioneering a new movement along with many others around the world. A movement that demands more open, accurate and accessible knowledge about the things we make, grow, buy, own and sell.

Greenwashing and its rise: Why we’re worried

Greenwashing - Image credit: Photo by Brian Yurasits on Unsplash

“The danger of […]greenwashing is that businesses and people will feel they are doing the right thing whereas they might be exacerbating the problem and will almost certainly be avoiding the more…

Supply chain visibility boosts consumer trust and sales

As businesses grapple with the costs of investing in a transparency strategy, a recent study from MIT Sloan academics revealed that supply chain visibility always strengthens consumer trust.  “Customers want to know…