‘FOOD: Bigger than the plate’ – Provenance traces the coffee at the V&A for latest exhibit

Provenance at the V&A 'Food: Bigger than the Plate' exhibition

The V&A in London, the world’s leading museum of art and design, has opened its doors to a major new exhibition exploring our modern food system.

FOOD: Bigger than the plate” is a sensory-filled, interactive journey posing questions at each stage of the global food business today: ‘Compost’, ‘Farming’, ‘Trading’ and ‘Eating’.

“From gastronomic experiments to urban farming, this exhibition brings together the politics and pleasure of food to ask how the collective choices we make can lead to a more sustainable, just and delicious food future.” – V&A

FOOD: Bigger than the Plate,18 May –20 October 2019. Sponsored by BaxterStorey.

FOOD: Bigger than the Plate,18 May –20 October 2019. Sponsored by BaxterStorey.

The exhibit, featuring Provenance blockchain technology as a prominent piece of the ‘Trading’ section, examines the radical innovations necessary to address the future of food, drawing on collaborations and new commissions from artists, designers, chefs, farmers, scientists and local communities.

Together with the V&A and their sponsors at BaxterStorey, Provenance traced the journey of the coffee served at the museum’s café as a part of our mission around transparency.

From both the exhibition display and the V&A café, visitors can scan their mobile devices to discover the social and environmental impact of their cup of coffee using Provenance.

Once scanned, this allows the visitor to dive into the supply chain journey – not only meeting the key players involved in getting that cup of coffee to the café, but also learning about decisions made to better the carbon impact of it.

All of these steps and statements are then verified with data and third-parties, exploring what a connected and transparent product can be when it leverages technology to bring that information to the end-customer.

Want to discover more ways that Provenance technology is connecting us with the origin and impact of how things are made? See our examples across food, drink and fashion.


More about ‘FOOD: Bigger than the Plate’ – V&A London

Take a big bite into our immersive exhibition to explore the pleasure and politics of what and how we eat today. Food connects us to each other, our culture, nature and shapes the world we live in. We depend on food to survive, but it also nourishes us in so many ways – stirrings memories and feeding our emotions. Yet some of the biggest issues we face globally – from climate change and sustainability to workers’ rights – stem from our food choices. This multi-sensory exhibition unwraps the way we grow and farm, trade, eat and dispose of food. It brings together creativity and innovation from artists and designers working together with scientists, chefs, farmers and communities to change how we eat and reconnect with food. The future of food is in our hands and nothing is off the table.

This exhibition runs until the 20th of October 2019.