Helping brands rise to the climate crisis: Discover our carbon-transparency approach designed for growing businesses

Carbon Transparency with Carbon Analytics and Provenance

Provenance has partnered with Carbon Analytics to create a solution designed for brands to respond to the climate emergency. The joint strategy allows brands to measure their carbon footprint, set commitments and communicate their progress and achievements all through a simple, cost-effective solution. 

Are you a business looking to ensure you are doing your bit for the planet and prove your efforts to your customers? Get in touch here.

The climate crisis and the onslaught of information around it that has revealed catastrophic issues across many industries. And the damage continues to be done against our greatest resource – the planet. 

At Provenance, we work with businesses of all sizes to help them open up their supply chains, revealing the impact so people understand what their purchases mean for the people and places involved. 

“To prevent the worst effects of global warming, we have to keep temperatures from increasing by more than 3.6 degrees Fahrenheit (2.0 degrees Celsius) above the preindustrial level. That means we can’t send more than 2,900 gigatons of CO2 into the atmosphere. This is our carbon budget….We’ve already used up about 73%.” – New York Times

Responding to this global challenge requires an open, global conversation around the remaining carbon budget and the cuts that will be required of existing and new businesses. 


Although the climate emergency requires urgent action and accountability from the entire business community, it’s not currently mandatory for smaller or medium-sized businesses to measure their carbon footprint. Unlike larger enterprises in the UK with more than 250 employees who now will have to report on their CO2 emissions in alignment with the Paris Agreement, the framework for their smaller counterparts doesn’t exist yet.

However, it’s these businesses that can be powerful agents of change, with their ability to integrate and promote best practices from the outset or simply be agile enough to change course. Their size means they have a more nimble decision-making ability while still maintaining a strong influence through their market share. 

Actioning their carbon strategy and communicating it transparently at this time allows them to be pioneers and embrace what will become mainstream – if not regulation – in the future.

Our point of view is straightforward on this:

  1. People have a right to know the environmental and social impact that’s caused by the things they buy.
  2. Communicating this should be the norm for businesses of all sizes.

Carbon Transparency with Carbon Analytics and Provenance


At Provenance, we’re looking to empower that change through a partnership with Carbon Analytics. Together, we’re championing businesses that already put people and planet first to go a step further and make a public statement about measuring their carbon emissions – and then back it up with data.

As these up-and-comers will form the future of capitalism (so-called “Capitalism 2.0”), we’re here to ensure that they’re fully-equipped to prove and showcase their impact through carbon transparency – and to lead their suppliers to do the same.

We have chosen to work with Carbon Analytics because they are focused on helping small and medium-sized businesses measure their complete footprint, including the full supply-chain emissions, using technology that is faster and more complete than traditional methods.

“The typical consumer company’s supply chain creates far greater social and environmental costs than its own operations, accounting for more than 80 percent of greenhouse-gas emissions and more than 90 percent of the impact on air, land, water, biodiversity, and geological resources.” – Source: McKinsey, 2016

Measuring supply-chain emissions doesn’t have to an arduous task anymore; their carbon measurement methodology is also suitable for SMEs as it’s cost-effective and ideal for time-poor businesses – which is key.


Together, we’re using our technology to help businesses of all sizes store carbon-measurement data on the blockchain, enabling any future targets to be measured against a permanent data point. 

With Provenance & Carbon Analytics,

  1. Measure your company’s climate footprint
  2. Earn badges and recognition
  3. Communicate your success reliably via blockchain

This solution enables every actor in the supply chain to measure and communicate their business-level carbon footprint in a consistent manner – including diving into Scope 3 (all indirect emissions that occur in the value chain). This means businesses can inform shoppers of their impact and increase the accuracy and reliability of carbon estimates.

This measurement will then be communicated using our platform through a business’ own channels in a trustworthy way. From here, people can review and interrogate – thereby allowing us all to know more about our own impact on the world from the things we buy.


From food and drinks to home decor and a retail partner – we’ve been running carbon transparency pilots to address key issues around impact for small and medium-sized businesses. In the coming months, look out for news about how we’ll test this with shoppers.

We’re also looking for more pioneering brands who are ready to buckle down and commit the carbon measurement and impact reporting with this new partnership and suite of tools. If it’s something you’ve been thinking about as a business – get in touch



Provenance is a platform that empowers brands to take steps toward greater transparency. With our software, businesses can share information and stories about products and their supply chains, including verified data to support those statements powered by blockchain. By connecting this information to things – in store, on-pack and online – we can all discover the origin, journey and impact of our products to enable more positive, purposeful purchases. 



Carbon Analytics is a provider of environmental data technology and services for businesses small and large. They are leading the way towards an accounting integrated future for environmental reporting with their Insight platform, which automatically scans company purchases to estimate Scope 1, 2, 3 emissions and manage them ‘real-time’ as new purchases are weighed and made. A founding UK B corp, their mission is to solve climate change as an externality.


🌏Are you a business that’s looking to communicate your carbon measurement or the environmental impact behind your products? Let’s chat.


🔎See how our platform is supporting transparency and sustainability across brands of all sizes with our latest case studies across food, drink and fashion