“What does the future of retail look like? At a time when we feel more connected than ever, we still don’t know the how, who and where behind the items we buy. Local start-up Provenance are changing that.
The rapid evolution of online shopping has changed not only the way we buy but also how companies make their products; if buyers can make better choices then companies will have to pay attention to how they scale and at what cost. Established in 2013, Provenance are seeking to empower both consumers and sellers with their digital transparency tools aimed to help companies share the stories behind their products. We caught up with founder Jessi Baker to hear more.”