69% of shoppers find it difficult to trust a brand’s claims about their own sustainability. – YouGov Affluent Perspective 2019 Global Study
In the past decade, many beauty brands have claimed to go ‘clean’. But the term is not only vague and misleading – it’s simply not enough. With the climate and social crisis bringing to light issues from packaging waste to the impact of sourcing ingredient – brands need to go beyond the ‘clean’ trend.
Together with beauty brand MARA, our next webinar explores why ‘clean’ is not enough, how to protect your brand from greenwashing and how to stand out through transparency in 2020.