Princes turns to QR codes and blockchain for sustainability storytelling – edie with Princes Napolina supply chain transparency

In a piece highlighting the future of food, this article looks at our work with Princes to bring proven sustainability information on-pack for shoppers.

“Princes has partnered with blockchain-enabled transparency programme and certified B-Corp Provenance to roll out the codes and improve its supply chain data. Building on an existing blockchain project with Italian agricultural group Coldiretti, which is used to ensure that worker rights are maintained and that farmers using sustainable methods are paid a premium, the partnership with Provenance will scale the use of blockchain throughout the tomato supply chain.”

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