TRUST

Why we’ve launched the Provenance Integrity Council

Provenance is a platform that empowers brands to make the sourcing and impact behind their products transparent. We exist to enable citizens to access and trust in business sustainability efforts beyond today’s…

Upcoming webinar: ‘Clean’ beauty and beyond

69% of shoppers find it difficult to trust a brand’s claims about their own sustainability. – YouGov Affluent Perspective 2019 Global Study   In the past decade, many beauty brands have claimed…

Supply chain visibility boosts consumer trust and sales

As businesses grapple with the costs of investing in a transparency strategy, a recent study from MIT Sloan academics revealed that supply chain visibility always strengthens consumer trust.  “Customers want to know…