“A blockchain-enabled mobile application might enable shoppers to scan barcodes of products at Whole Foods to determine the origin of products, down to the region, specific farm and perhaps even cows that contributed to a gallon of organic milk.”
Blockchain’s hype exceeds its grasp – for now
CIO from IDG
“Provenance enables every physical product to come with a digital ‘passport’ that proves authenticity…”
How is Blockchain Changing The Retail Sector?
“Impossible has been working with Provenance.org on telling the stories behind products. We want to see more transparency in supply chains, and more consumer engagement with brands that have responsible ways of making.”
Better Know a B: Impossible
B Corp Blog