Supports Biodiversity

Agricultural Supply Chain Pathway

Criteria

The brand must meet the mandatory practice and at least 1 qualifying practice.

Mandatory

• At least 10% of the total production area is dedicated to natural habitat. This includes native woodland, hedgerows, wildflower margins, buffer strips, wetlands, fallow land managed for wildlife, native bush, or other semi-natural habitat. It does not include farmyards, roads, buildings, ornamental gardens, or land in active production. Off-site offsets, biodiversity credits, or donations to external conservation projects do not qualify

Qualifying practices (must meet at least 1)

• The brand's agricultural sourcing holds a current certification with audited farming requirements. Qualifying certifications include: EU Organic (Reg. 2018/848), Rainforest Alliance Sustainable Agriculture Standard, Rainforest Alliance Regenerative Agriculture Standard, Demeter Biodynamic, Soil Association Organic, regenagri, or equivalent. Alternatively, the brand holds validated Science Based Targets for Nature (SBTN) covering land use in its agricultural supply chain. The certification or validated target must be current and cover the production area where the habitat claim applies
• The brand holds a relevant Provenance sector-specific Proof Point that covers production practices within the supply chain. Examples: Bee Welfare Practices (honey), Regenerative Agriculture (farming). The PP must be active at the time of validation and must cover the same production area as the habitat dedication claim

Evidence

Evidence should strongly support the claim and will be made publicly available unless marked confidential

For the mandatory practice:

• A site plan, map, or equivalent document showing the production area and the habitat area, with total hectares for each. Satellite imagery or aerial photography is also accepted
• Description of the habitat types present (from the qualifying list: native woodland, hedgerows, wildflower margins, buffer strips, wetlands, fallow managed for wildlife, native bush, other semi-natural habitat)
• Confirmation that the habitat is within or directly adjacent to the production site

For the qualifying practice (submit evidence for at least 1):

• Current certification certificate from a qualifying scheme, with the certified site matching the production area
• Active Provenance sector-specific PP (if already held, no additional evidence needed — cross-reference in system)

Multi-Ingredient Pathway

Criteria

The brand must meet both requirements.

1. Portfolio certification gate

• At least 70% of products in the brand's portfolio must hold a current certification under a recognised organic or natural standard (e.g. COSMOS Organic, COSMOS Natural, NATRUE, Ecocert Natural, or equivalent)

2. Habitat dedication

• The brand must identify production sites within its supply chain where at least 10% of the total production area is dedicated to natural habitat, and at least 50% of the brand's natural ingredients by volume (excluding water) must be sourced from these sites. Natural habitat includes native woodland, hedgerows, wildflower margins, buffer strips, wetlands, fallow land managed for wildlife, native bush, or other semi-natural habitat. It does not include farmyards, roads, buildings, ornamental gardens, or land in active production
• Habitat must be within or directly adjacent to the production site
• Off-site offsets, biodiversity credits, or donations to external conservation projects do not qualify

Note: Where a certification held by a production site includes its own audited habitat set-aside requirement that meets or exceeds the 10% threshold (e.g. Demeter Biodynamic), the certification satisfies the habitat dedication requirement for that site.

The brand only needs to disclose volume percentages for the sites it is claiming meet the habitat threshold. Where an ingredient is sourced from multiple sites, the brand may claim only the sites that qualify and disclose the volume percentage for those specific sites.

Evidence

Evidence should strongly support the claim and will be made publicly available unless marked confidential

For the portfolio certification gate:

• A list of products in the brand's portfolio with their certification status, including certification name and expiry date

For the habitat dedication:

• A supplier attestation for each qualifying production site, containing: total production area (hectares), total habitat area (hectares), a breakdown of habitat types and their respective areas, and confirmation that the habitat is within or directly adjacent to the production site
• A schedule showing which natural ingredients are sourced from each qualifying site and the volume percentage each represents of total natural ingredients (excluding water) across the portfolio
• Supplementary evidence encouraged but not required: photographs of habitat areas, ecological surveys, biodiversity monitoring reports