The Provenance Framework

Carbon Emissions Reductions Achieved

This claim, verified by the Carbon Trust, shows that the product’s carbon footprint is reducing over time and that the company has committed to achieving ongoing footprint reductions with validated reduction plans. Wherever the label appears on a consumer product, this represents a full life cycle (cradle-to-grave) footprint.

Climate

Carbon Measured

This business has measured the total greenhouse gas emissions caused by its operations and supply chain, or its product. Greenhouse gases from human activities are the most significant driver of climate change.

Climate

Carbon Offsetting

This business is funding external projects that remove greenhouse gases from the atmosphere to compensate for its own emissions. Greenhouse gases from human activities are the most significant driver of climate change.

Climate

Reduced Carbon Footprint

The business has reduced the total greenhouse gas emissions associated with either the organisation or a specific product.

Climate

Reducing Carbon Emissions

This business has implemented one or more practices to reduce its carbon footprint. The practices target key emission hotspots and have been implemented across the business and supply chain. Greenhouse gases from human activities are the most significant driver of climate change.

Climate

Renewable Energy

At least 80% of the energy used by the business is from renewable sources. Renewable sources are defined as those that naturally replenish within a human lifetime (e.g. biomass, wind or solar power).

Climate

SBTi Approved Targets

The Science Based Targets initiative (SBTi), founded by CDP, the United Nations Global Compact, World Resources Institute, and the WWF, drives ambitious climate action in the private sector. Its mission is to enable organizations to set emissions reduction targets in line with the latest climate science. It aligns corporate action with global efforts to limit warming to 1.5°C above pre-industrial levels, as per the 2015 Paris Agreement.

Climate

Circular: Recycled, Recyclable & Refillable

The full lifecycle of this product’s packaging has been considered and the circular economy principles of reduce, reuse, and recycle have been factored in to reduce landfill waste. This is in the pursuit of a regenerative system in which resource input and waste are minimised.

Waste

Compostable Packaging Parts

Part of this product or it's packaging is capable of decomposing naturally in a home compost or in an industrial compost environment, in a way that is not harmful to the environment and produces compost. This does not guarantee that it will be composted – always check locally.

Waste

Cradle to Cradle

Cradle to Cradle Certified® is a product standard managed by the Cradle to Cradle Institute. To receive certification, products are assessed for environmental and social performance across five categories: material health, material reuse, renewable energy and carbon management, water stewardship, and social fairness. 

Waste

Fully Compostable Packaging

This product's packaging is capable of decomposing naturally in a home compost or in an industrial compost environment, in a way that is not harmful to the environment and produces compost. This does not guarantee that it will be composted – always check locally.

Waste

Fully Recycled Packaging

This product’s packaging is made entirely of recycled material.

Waste

Fully Recycled Product

This product is made of recycled materials

Waste

GRS

The Global Recycled Standard (GRS) is a Textile Exchange standard that verifies products contain a minimum of 50% recycled materials. Certified facilities must also meet requirements on working conditions and restrictions on the use of chemicals harmful to garment workers and the environment.

Waste

Partly Recyclable Packaging

Part of this product's packaging is kerbside collected and can be broken down into raw materials and repurposed so it can be used again. Some materials may not be universally recyclable - always check local guidelines

Waste

Partly Recycled Packaging

This product’s packaging includes recycled content.

Waste

Reduced Packaging

This business has reduced the amount of plastic or glass packaging it uses compared to a baseline within the last two years. This can relate either to the amount of packaging it uses at a company level, or for a specific product.

Waste

Refill Solution

This product's packaging is designed to be reused for the same use case. It's capable of being used repeatedly without impairing its protective function.

Waste

Upcycled Ingredients

Some or all of the parts or ingredients of this product were converted from materials that would have otherwise been discarded. The existing materials or ingredients are reworked into new products. The value of the raw material is elevated through this process.

Waste

Widely Recyclable Packaging

This product's packaging is kerbside collected and can be broken down into raw materials and repurposed so it can be used again. Some materials may not be universally recyclable - always check local guidelines.

Waste

Alliance for Water Stewardship

The Alliance for Water Stewardship (AWS) is a global membership collaboration comprising businesses, NGOs and the public sector. The AWS standard helps businesses better understand and manage their water consumption within a catchment context. Certification demonstrates that a site has successfully completed each of the steps in the AWS Standard.

Nature

Bee Welfare Practices

The honey in this product comes from beekeepers who follow welfare standards that go beyond industry norms. This includes how hives are managed, how honey is harvested, and how colonies are cared for across seasons.

Nature

Bord Bia Grass-Fed

Bord Bia’s Grass-Fed Verified standard for beef sets a high standard. It states that at least 90% of the feed consumed by the animal on a fresh weight basis be grass or grass forage. Animals must spend a minimum of over 220 days at pasture throughout their lifetime

Nature

Bord Bia Quality Assurance

Bord Bia's Quality Assurance Scheme independently audits Irish farms and processors against standards covering food safety, traceability, and animal welfare. The scheme is accredited to ISO 17065 and spans the full supply chain, from farm to processing plant

Nature

Cosmos Natural - ECOCERT

The COSMOS-standard was founded by BDIH, Cosmebio, Ecocert, ICEA the Soil Association and is managed by a not-for-profit. The standard defines the criteria that companies must meet to ensure consumers that their products are genuine organic or natural cosmetics. Ecocert is a certification body founded in 1991. They certify brands and products against various standards, mainly focusing on organic credentials but have incorporated other standards, mainly focusing on environmentally and socially responsible practices.

Nature

Cosmos Natural - Soil Association

The COSMOS-standard was founded by BDIH, Cosmebio, Ecocert, ICEA the Soil Association and is managed by a not-for-profit. The standard defines the criteria that companies must meet to ensure consumers that their products are genuine organic or natural cosmetics. The Soil Association was created in 1946 and launched its organic certification scheme in 1973. The standards are based on internationally recognised principles and include environmental and wildlife protection as well as animal welfare. Soil, plant, human, and animal health are at the core of the standard. Audits take place annually and in person.

Nature

Cosmos Organic - ECOCERT

The COSMOS-standard was founded by BDIH, Cosmebio, Ecocert, ICEA the Soil Association and is managed by a not-for-profit. The standard defines the criteria that companies must meet to ensure consumers that their products are genuine organic or natural cosmetics. Ecocert is a certification body founded in 1991. They certify brands and products against various standards, mainly focusing on organic credentials but have incorporated other standards, mainly focusing on environmentally and socially responsible practices.

Nature

Cosmos Organic - Soil Association

The COSMOS-standard was founded by BDIH, Cosmebio, Ecocert, ICEA the Soil Association and is managed by a not-for-profit. The standard defines the criteria that companies must meet to ensure consumers that their products are genuine organic or natural cosmetics. The Soil Association was created in 1946 and launched its organic certification scheme in 1973. The standards are based on internationally recognised principles and include environmental and wildlife protection, as well as animal welfare. Soil, plant, human, and animal health are at the core of the standard. Audits take place annually and in person.

Nature

Demeter Biodynamic

The Demeter standard was introduced in 1928 based on Rudolf Steiner’s work and views on holistic farming. Demeter’s principles include regeneration, integration of nature and human beings, and ecological and social responsibility. The Biodynamic mark means that farms meet the organic standard including the prohibition of synthetic chemical fertilisers, pesticides, herbicides, and fungicides, but then it goes much further. Emphasis is on the generation of farm inputs out of the living dynamics of the farm itself, rather than being imported from the outside. Dependence on imported materials for fertility and pest control is reduced. Water conservation is considered. Farms are required to maintain at least 10% of total acreage as a biodiversity set aside.

Nature

EU Ecolabel

Established in 1992 and managed by the European Commission, the EU Ecolabel certification signifies a product’s commitment to high environmental performance throughout its life cycle, from resource extraction to disposal. This label indicates that the product meets stringent criteria aimed at reducing environmental impact while maintaining quality standards.

Nature

EU Organic

The EU Organic label, established in 2010, certifies products that meet strict EU organic farming standards. Managed by the European Commission, it ensures sustainable agricultural practices, bans synthetic pesticides and GMOs, promotes biodiversity, and guarantees at least 95% organic ingredients in processed foods. It supports transparency and consumer trust in organic products.

Nature

FairWild

The FairWild Standard is managed by the FairWild Foundation and was founded in 2008. The certification applies to any wild plant collectors who want to demonstrate their commitment to socially and environmentally sustainable wild collections.

Nature

Grass-Fed Beef

Nature

Leaf Marque

LEAF Marque is a wholly-owned subsidiary of LEAF (Linking Environment And Farming). The certification seeks to deliver more sustainable farming that is prosperous, enriches the environment, and engages local communities. All farmers have to implement Integrated Farm Management (IFM). The LEAF Marque Standard has a whole-farm approach that is based on the principles of IFM, including soil, water and pollution management, energy conservation, crop health and protection, wildlife habitats enhancement, and community engagement. LEAF was founded in 1991.

Nature

Leaping Bunny Cruelty-Free

Cosmetics, personal care, and household brands are approved cruelty-free under Cruelty Free International's Leaping Bunny Programme. This gold standard gives you the assurance that a company has made a genuine commitment to help end animal testing. Brands must meet rigorous criteria which apply globally and extend over and above laws governing animal testing and include ongoing independent audits. Only then can they display the Leaping Bunny logo.

Nature

Leaping Bunny Cruelty Free - CCIC

In North America the Leaping Bunny Program is managed by the Coalition for Consumer Information on Cosmetics (CCIC) a coalition formed of eight animal protection groups. They have partnered with Cruelty Free International and are licensed to use the Leaping Bunny logo.

Nature

MSC

This seafood is MSC certified. This means that the fishery where the seafood was caught has been audited by a third party and meets the MSC Fishery Standard. The standard monitors that fish stocks are healthy, environmental impacts are reduced, and effective fishery management is in place. All actors along the supply chain that sells the seafood must have an MSC chain of custody certificate, to ensure their supply is certified, identifiable, and separated. This ensures all the MSC-labelled fish is wild, traceable, and meets the MSC standard.

Nature

NATRUE Natural

NATRUE is a non-profit association, founded in 2007 by WALA, Weleda, Laverana, PRIMAVERA, LOGOCOS, and CEP, and maintains the NATRUE Organic and Natural Standards. NATRUE works for better regulation of natural and organic cosmetic products and advocates for an official definition of natural and organic cosmetics. The NATRUE label was created in 2008 to help consumers identify natural and organic cosmetics.

Nature

NATRUE Organic

NATRUE is a non-profit association, founded in 2007 by WALA, Weleda, Laverana, PRIMAVERA, LOGOCOS, and CEP, and maintains the NATRUE Organic and Natural Standards. NATRUE works for better regulation of natural and organic cosmetic products and advocates for an official definition of natural and organic cosmetics. The NATRUE label was created in 2008 to help consumers identify natural and organic cosmetics.

Nature

Non-GMO Project Verified

The Non-GMO Project is a nonprofit organisation founded in 2007. Their mission focuses on informing consumers about how their food is grown and building the availability of non-GMO supply chains. Their certification verifies that a product does not contain any GMO-derived ingredients.

Nature

Nordic Swan Ecolabel - Cosmetic Products

Launched in 1989 by the Nordic Council of Ministers, the Nordic Swan Ecolabel is administered and managed by Nordic Ecolabelling. Recognised internationally, Nordic Swan certification incorporates both environmental protection and social responsibility. It focuses on reducing environmental impact at every stage, from raw materials to disposal.

Nature

Organic Cotton (GOTS)

The Global Organic Textile Standard (GOTS) was established by two organic organisations and two textile organisations in 2006 with the intention of harmonising existing international organic textile standards. This standard stipulates requirements throughout the supply chain for both ecological and labour conditions in textile and apparel manufacturing using organically produced raw materials. GOTS covers all aspects of the production of all-natural fibres of organic status including textile processing, manufacturing, packaging, labelling, exportation, importation, and distribution.

Nature

Organic Food Federation (OFF)

Nature

Organic Ingredients

This product contains some certified organic ingredients but is not certified as organic.

Nature

PETA Cruelty-Free

PETA is an animal rights organisation founded in 1980 by Ingrid Newkirk & Alex Pacheco and is headquartered in Virginia, USA. PETA's certification body sets a standard for ‘cruelty-free’ and ‘vegan’ products. These include cosmetics, personal care, and household-cleaning products.

Nature

PETA Cruelty-Free & Vegan

PETA is a certification body who sets a standard for ‘cruelty-free’ and ‘vegan’ products. These include cosmetics, personal care, and household cleaning products. They were founded in 1980 by Ingrid Newkirk & Alex Pacheco and are headquartered in Virginia, USA.

Nature

Protecting Water Quality

This business has implemented one or more practices to reduce the pollution discharge in water that might have resulted from the production and/or manufacturing of this product.

Nature

Rainforest Alliance

The Rainforest Alliance was founded in 1967, and in 2017 it merged with UTZ. They work to protect forests, improve the livelihoods of farmers and forest communities and help them mitigate and adapt to the climate crisis. The Rainforest Alliance certification seal indicates that a farm, forest, or tourism enterprise has been audited to meet environmental and social standards.

Nature

Reduced Water Footprint

The business has reduced the water footprint associated with either the organisation or a specific product.

Nature

Reducing Water Use

This business has implemented one or more practices to reduce its water footprint at a business or product level. The practices target key emission hotspots and can include water efficiency gains, reduced water consumption, and practices that address water insecurities.

Nature

Soil Association Organic

The Soil Association was formed in 1946 and published its first organic standard in 1967. The Soil Association Organic certification is available for Food & Drink, Farming, Beauty, Fashion, Forestry, and Food Service industries. It focuses on safeguarding the environment with additional standards protecting animal welfare and human health.

Nature

Supports Biodiversity

This brand protects and restores natural habitats across its agricultural supply chain. A meaningful portion of its production area - or the sites from which its natural ingredients are sourced - is dedicated to nature, and farming practices actively support biodiversity.

Nature

Sustainable Palm Oil (RSPO)

RSPO is a non-profit association, established in 2004 that has developed a set of environmental and social criteria which companies must comply with in order to produce Certified Sustainable Palm Oil (CSPO). These criteria can help minimise the negative impact of palm oil cultivation on the environment and communities in palm oil-producing regions. Products using RSPO-certified palm oil can use the RSPO trademark.

Nature

The Vegan Trademark

The Vegan Society’s Vegan Trademark is an international vegan standard that ensures that products do not contain any animal-derived ingredients or by-products and have not been tested on animals. The Vegan Society was founded in 1944.

Nature

UEBT - Sourcing with Respect

UEBT is a non-profit association founded in 2007 that provides a globally recognised standard for sustainable sourcing and the use of raw materials. They work to regenerate nature and secure a better future for people through the ethical sourcing of ingredients from biodiversity. The certification looks at a company’s or ingredient's entire sourcing system to verify that the right policies are in place to biodiversity is conserved, ingredients are sourced sustainably, and that workers in the supply chain are treated equitably and paid fairly. UEBT ethical sourcing system certification began in 2018 with Weleda and Natura Cosmetics as launching partners.

Nature

USDA Organic

The USDA Organic label is managed by the United States department of Agriculture. It signals products grown and processed under the organic guidelines provided by the federal department.

Nature

Vegan

This product contains no animal products or derivatives of animal products. No animal-derived substances were used as inputs during the production process.

Nature

Vegetarian

This product does not contain any ingredients that are the result of animal slaughter, or use any in the production process.

Nature

Vegetarian Society Approved

The Vegetarian Society trademark signals vegetarian products. Their certification method involves independent ingredient and production method checking by the Vegetarian Society.

Nature

Vegetarian Society - Vegan Approved

The Vegetarian Society Vegan Approved trademark signals vegan products. Their certification method involves independent ingredient and production method checking by the Vegetarian Society.

Nature

Water Footprint Network

The Water Footprint Network (WFN), founded in 2008, is a platform for collaboration between companies, organisations and individuals to solve the world’s water crises by advancing fair and smart water use. The WFN and its partners develop and apply the Water Footprint accounting framework to support the transition to sustainable and equitable water use and management globally.

Nature

Zero Plastic Inside

The Zero Plastic Inside logo is managed by the Plastic Soup Foundation, an NGO founded in 2011 whose mission is to address and stop plastic pollution, with a particular focus on oceans and waterways.

Nature

Audited Working Conditions

This business's workplace has been independently audited against internationally recognised standards for human rights at work. While audits can help companies identify risks and areas of improvement, they have limitations and additional due diligence is required to guarantee a safe workplace.

Workers

B Corporation

B Corporation is a certification offered by B Lab, an independent, non-governmental, not-for-profit organisation. The certification assesses a company's social and environmental performance, from supply chain and input materials to charitable giving and employee benefits. B Corp certification signals a business's intention to keep purpose at the core of the company.

Workers

Fair For Life

Fair for Life was created in 2006 by the Swiss Bio-Foundation and is now managed by the Ecocert Group. They promote a fair trade approach and strive to provide a framework that encourages fairer remunerations and better opportunities for producers.

Workers

Fairtrade

The Fairtrade Foundation was founded in 1992, they manage the Fairtrade Mark in the UK. The certification's social and economic standards are set by Fairtrade International for both businesses and producers.

Workers

Fair Trade Ingredients

This product contains some ingredients that have been certified by an organisation promoting fair trade principles relating to social and economic standards. The ingredient traceability is self-declared.

Workers

Improving Purchasing Practices

This business has implemented purchasing practices to drive the improvement of working conditions or workers in the supply chain.

Workers

Living Wage

This business pays all its employees a living wage. A living wage is when a worker's net income allows them to support their household with a decent standard of living. This amount varies depending on the worker's location, their employment pattern and who is in their household.

Workers

Living Wage Employer

The Living Wage Foundation was founded in 2011. They offer accreditation to employers that pay a 'living wage' to all directly employed staff and have an agreed plan in place for third-party contracted staff such as contracted catering, cleaning, security, parks, or ground staff. The living wage is calculated annually by the Resolution Foundation, it is based on the real cost of living and determines the wage rate necessary to ensure that households earn enough to reach a minimum acceptable living standard.

Workers

Made in Britain

Made in Britain was launched as a not-for-profit organisation in 2013 with the mission to support British manufacturers. Made in Britain works collaboratively with UK trade bodies, the Department for Business, Energy & Industrial Strategy (BEIS), and Department for International Trade (DIT), and the UK media to support skilled jobs, responsible business, and sustainable growth.

Workers

Origine France Garantie

Origine France Garantie or OFG is a product-level label created in May 2011. It is intended to provide clear and accurate information to consumers about the French origin of goods across different sectors and promote companies that manufacture in France.

Workers

Social Enterprise UK

Social Enterprise UK is a network of social enterprises in the UK. They run campaigns, carry out research, and build networks between social enterprises.

Workers

Supports Trade Unions

All workers in this business have the right to unionise and bargain collectively for their rights.

Workers

1% for the Planet Business

1% for the Planet is a global movement inspiring businesses and individuals to support environmental solutions through annual membership and everyday actions.

Communities

Black-Led Business

The company is majority-owned by people who identify as black.

Communities

Championing a Cause

This business dedicates additional resources to improve a specific environmental or social cause related to its industry. It plays an active role in the financing and monitoring of an initiative within its sphere of influence and can provide evidence of its individual contribution.

Communities

Clinically Tested

This product was independently tested on humans in a clinical setting to ensure safety and performance.

Communities

Cooperative Organisation

This farm, business or other organisation is owned and run jointly by its members, who share the profits and/or benefits.

Communities

Donates to Charity

Monetary or in-kind donations to one or more registered charities have been given in the last year. Charities provide support for humanitarian causes and advocate for social change.

Communities

EWG VERIFIED™

The EWG VERIFIED™ mark is managed by the Environmental Working Group (EWG), a nonprofit founded in 1993. The organisation conducts research and gathers information about consumer products, cosmetics, energy, and toxic chemicals and strives to push industries to adopt their standards.

Communities

Family Owned Business

The majority (at least 51%) of shares in this business are owned by people who identify as a family.

Communities

Female-Led Business

The company is majority-owned by women.

Communities

Free From Synthetic Preservatives

This product does not contain any synthetically produced preservatives, and does not use vegetable-derived curing agents (such as celery powder) that produce chemically identical nitrites.

Communities

Gluten Free

This product is suitable for people who need to avoid gluten, including those with coeliac disease or gluten sensitivity.

Communities

High in Fibre

This product has a high concentration of dietary fibre. Products that meet this threshold contain enough fibre per serving to make a meaningful contribution towards meeting daily fibre intake recommendations.

Communities

High in Protein

This product has a high concentration of protein relative to its energy content. Products that meet this threshold deliver a meaningful share of their calories from protein.

Communities

Independent Business

The business is majority owned (at least 51%) and operated by the same person or group of people.

Communities

LGBTQIA+-Led Business

The company is majority-owned by people who identify as lesbian, gay, bisexual, transgender, queer or questioning, intersex, asexual or any other minority gender identity or sexual orientation (LGBTQIA+).

Communities

Person of Colour-Led Business

The company is majority-owned by individuals who identify as people of colour.

Communities

Purpose Before Profit

This organisation puts its purpose before profit by reinvesting 100% of net profits into its environmental or social mission. To ensure the mission is always considered in business decisions, there is a legally binding governance measure in place.

Communities

SCA Verified

The SCA Verified™ certification has been managed by Safe Cosmetics Australia, an independent research provider for the Australian cosmetics industry, since 2010.

Communities

Scientifically Tested

This product has been independently tested in a laboratory. Tests can focus on product efficacy or the presence of potential contaminants.

Communities

Supply Nation Certified

Supply Nation, founded in 2009, is a non-profit organisation that aims to grow the Aboriginal and Torres Strait Islander business sector through the promotion of supplier diversity in Australia. As well as maintaining two indigenous-owned business certifications, it operates Indigenous Business Direct, an online directory for indigenous businesses to promote their products or services.

Communities

The Butterfly Mark

The Butterfly Mark was created by Positive Luxury in 2011 to help businesses assess how they are targetting material risks in their industry. The assessment includes the following type of impact: climate, waste, animal welfare, community involvement, and biodiversity.

Communities